Hi, I'm Shadé
Real moments from a real family, made for your brand.
I’m Shadé! Mom of three (and one on the way!), content creator, and the friend who always has something to recommend. I love creating fun, relatable content around motherhood, lifestyle, and the products, experiences, and moments worth sharing.
In Good Company
Brands I've worked with
Where Experience
Meets Impact
Eczema and food allergy awareness are especially close to my heart and have become a specialty in my content creation. This simple, relatable moment of motherhood turned into one of my highest-performing reels, reaching thousands of parents who could relate.
- 202K
- Views (IG + FB)
- 94.7K
- Accounts reached
- 5.4K
- Likes
- 99.5%
- Non-follower reach
No paid promotion. Just content that connected. Watch on Instagram
Featured Collaborations
A collection of my brand content
Little wins with sensitive skin
27.2K viewsFinally, swimwear that protects her skin
7.2K viewsMom life: special fruit wash, no regrets
3.9K viewsNo Brief, Just Creativity
Original content, everyday moments & a little personality
Eczema mama in the summertime
32.9K viewsTo the mama up all night researching
41.5K viewsAdvocating for my baby
21.3K viewsThe good-skin-day gamble
21.3K viewsMy Creative Process
Thoughtful content, intentionally created.
Get to Know It
Before I create, I want to understand the brand, the product, and who it’s made for.
Find the Why
What problem does it solve? Why would someone actually want or need it? That’s where the story starts.
Make It Personal
I bring my personality into every video. I want viewers to feel like they’re getting an opinion from a friend, not watching another sales pitch.
Make It Worth Watching
A strong hook, thoughtful visuals, and a relatable story that makes people want to stick around.